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Digital platforms are widespread, making it incredibly easy for brands to connect with people globally. Video marketing capitalizes on this by creating engaging videos to reach modern consumers. 

In the Middle East, brands are shifting away from traditional methods and increasingly embracing video content. Internet connectivity in the Middle East has grown, with a penetration rate of 77.1%, surpassing the global average. This has led to a notable increase in video consumption, constituting almost 80% of all internet traffic. The widespread use of smartphones and high-speed internet has been a major contributor to this trend. A survey indicates that over 96% of individuals in the UAE and Saudi Arabia own smartphones, and a substantial portion watches videos daily. Consequently, businesses in the region are strategically incorporating video marketing into their plans.

Video marketing isn't just a new tool; it's a way to communicate in a new era where visuals are powerful. For brands in the Middle East, this is a chance to show who you are, connect with your audience, and stand out in the industry you operate in. 

Now, what are some of the essential elements to keep in mind when putting together your video marketing plan? We’ll delve into the details below: 

1. Opt for a variety of content formats to ensure maximum impact and engagement 

From viral social media content to breathtaking cinematic masterpieces, the region's heavy focus on video has transformed it into a force to be reckoned with in the digital marketing industry. This shift is attributed to various factors, notably the rapid advancements in technology, which have simplified the creation and consumption of video content.

With the widespread availability of smartphones and high-speed internet, anyone can be a filmmaker or a content creator. This accessibility has nurtured a growing community of talented individuals who are pushing the boundaries and redefining storytelling through video.

For those looking to delve into video marketing, here are some popular formats to explore:

• Live Streaming: Connect with your audience in real-time by live streaming events, behind-the-scenes moments, or interactive Q&A sessions, driving engagement and fostering a sense of immediacy for viewers.
  
  

• How-To Videos & Tutorials: Produce informative and practical video guides that provide value to your audience, positioning your brand as an authority within your industry while also catering to regional interests and preferences.
  
  

• Social Media Stories & Reels: Create bite-sized, ephemeral content on platforms like Instagram, Snapchat, and TikTok, leveraging the consistently high engagement rates of these formats among users in the Middle East.
  
  

• Testimonials & Customer Stories: Share the experiences of satisfied customers and partners to build trust and credibility with your audience, humanizing your brand and emphasizing your product or service's demonstrated success.

2. Win the hearts of your audience with storytelling and authenticity

Whether you're showcasing your company's values, sharing customer testimonials, or highlighting your team's dedication, authenticity will always be your strongest ally. Your audience seeks real experiences, genuine emotions, and relatable narratives … so make sure to deliver. 

It's also crucial to tailor your video marketing to your audience. The Middle East has lots of different cultures, languages, and traditions. To create an impactful video campaign, you need to be culturally sensitive to ensure that your content resonates with your audience.

Visual storytelling is also a great idea. The Middle East has amazing landscapes, colorful scenes, and beautiful architecture. Use these in your videos to create something special. Whether it's showing the beauty of the desert or the busy markets, let the visuals take your audience on a journey.

3. Work with influencers to boost your video marketing strategy

One marketing strategy that has gained immense popularity in recent years is collaborating with influencers. These social media figures have the power to sway consumer opinions and create trends with a single post. And when it comes to video marketing in the Middle East, partnering with influencers can be a game-changer.

Here are some popular influencers you can work with:

• Huda Kattan: Huda Kattan, the renowned makeup artist and entrepreneur, has transformed her passion for cosmetics into a global empire. Collaborating with Huda on a video campaign can work wonders for any beauty or lifestyle brand.
  
  

• Mo Vlogs: If you're looking to target a younger audience in the Middle East, Mo Vlogs is your go-to influencer. With a knack for capturing the extravagant lifestyles of the region's elite, Mo Vlogs boasts millions of subscribers on YouTube. Whether you're promoting luxury products, travel destinations, or even automotive brands, Mo Vlogs' charismatic personality and engaging video content will undoubtedly leave your audience wanting more.
  
  

• Taim Al Falasi: Influencers often serve as role models, and Taim Al Falasi is a prime example of empowering women in the Middle East. With her focus on self-improvement, motivation, and personal growth, Taim Al Falasi has amassed a substantial following on various social media platforms.

4. Make sure to use the social media platform that your target audience prefers 

To maximize your video marketing campaigns, it's best to choose your platforms wisely. For starters, let's talk about the titan of the video realm - YouTube. The top five countries with the highest YouTube reach worldwide all belong to the Middle East region, including Lebanon, Bahrain, Oman, Qatar, and the UAE. This underscores the platform's widespread influence and engagement within the Middle East, making it a dominant force in the region's digital landscape.

Let's talk about Instagram. With more than 63 million users in the Middle East, Instagram is sure to be a hit with different audiences. The platform’s Stories and Reels features make it a great place for short and long videos. Whether you're showcasing attention-grabbing carousel ads or entertaining in-feed videos, Instagram serves as a canvas for your creativity.

And then there's LinkedIn. You might not think of it first for videos, but it's a busy spot for B2B (business-to-business) marketers. The video ads on LinkedIn give a special chance to connect with professionals and decision-makers in a smart yet interesting way.

Want to get started with video marketing but don’t know where to start? 

With Wick as your trusted digital marketing ally, prepare for a video marketing journey filled with accomplishments. We're here to lead the way, working side by side with you to develop a winning video marketing strategy that drives your business to new heights. 

Get in touch with us today to discuss things further!

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